Because When Eager Buyers Use Search Engines and Find Your Business Website
(Targeted Local Traffic), You’ll Be Making More Money!

Call James Tyler at (215) 964-8505

Who Am I to Help You with This?

Hi, I’m James Tyler. I’m an Online Marketing Consultant.That means I use websites
and automated online methods to make my living. Up until recently, that was my
only way of being in business. No store, no offices — just the World Wide Web,
a computer, an Internet connection and targeted traffic.

Suppose you had to make your income solely from your website. If nobody finds
you online, you’re sunk! Even if they find you, if you don’t have a strong call-to-action,
you’re broke! If it takes 7 or 8 exposures to your message and business before
they buy and your website lets them get away, you’re leaving money on
the table!

Now, ask yourself this question: “Why should I care about all that?” Well, because
local search with Search Engines is becoming more important than just
about any other form of advertising. That means that local businesses are becoming
a very important part of the same World Wide Web that major corporations and direct
response marketers are already reaping huge profits from.

How’s Your ROI (Return On Investment) for Your Advertising?

It’s not just the Big Businesses and Direct Marketers that need to have
an effective Web presence. As of 2006, more people looked for services online
than from any other source: Yellow Pages print advertising, television and radio
commercials combined! Products and merchandise are rapidly catching
up.

Reuters:
Advertisers gather in Cannes as tough times loom
Sunday June 15, 9:48 am ET
By Dominique Vidalon

PARIS (Reuters) – Online advertising will be a key topic when
world advertising leaders gather in Cannes on the French Riviera from Sunday
as the industry tries to weather tough economic times.

Around 12,000 ad agency employees, art directors, marketers, producers, clients
and other industry executives are expected to attend the week-long Cannes Lions
2008 festival that kicks off on June 15.

Held on the scenic La Croisette waterfront, it is famous for its lavish boat
trips and all-night parties, which give agencies an opportunity to lure clients
and to shop for creative talents.

The festival, in its 55th year, awards excellence with the so-called Lions trophies
and hosts seminars and workshops. In a sign of how crucial the Internet has
become to advertising, the Film Lions awards now includes films for Internet
and mobiles.

The $40 billion online advertising market remains a bright
spot in a global industry facing dire times with soaring oil prices and an economic
slowdown denting clients’ budgets.

Market-data company IDC said recently that while it expected a potential recession
to curb U.S. ad spending across all media by as much as 7 percent in 2008, quarterly
online ad growth would still increase by around 15-20 percent in 2008.

“What happens is that the current economic crisis puts pressure on advertisers
to save money and find more effective marketing channels,” the report quoted
Karsten Weide, program director, Digital Marketplace and New Media at IDC, as
saying.

“Effectively, the crisis accelerates the shift of advertising budgets from traditional
media into new media.”

IDC also forecast that U.S. Internet advertising spending will more
than double in five years.

Martin Sorrell, the CEO of WPP (LSE:WPP.L – News), the world’s 2nd-largest
ad firm, will moderate the “Cannes Debate” seminar where Microsoft (NasdaqGS:MSFT
– News), Yahoo (NasdaqGS:YHOO – News) and Google (NasdaqGS:GOOG – News) officials
will discuss how the online world changes the way the ad industry operates.

Other Cannes high-profile attendees such as Publicis (Paris:PUBP.PA – News)
Chairman Maurice Levy, Havas (Paris:EURC.PA – News) Chairman Vincent Bollore,
or media mogul Rupert Murdoch, are also likely to ponder the implications of
Web pioneer Yahoo letting rival Google sell search ads on its site and of the
failed talks between Yahoo and Microsoft.

 Soon, the major and local search engines will be the place people go to
when they’re ready to buy something. They’ll let their “fingers do the walking”
online. They’re what you call targeted local traffic.

How much of your advertising budget is wasted? The usual answer is, 50% — yet
which 50% is a mystery. With your own websites, you’ll know where your online
traffic is coming from.

 That’s because your offers, discounts, coupons and promotions will all
be printed out on your customer’s computers. You could actually cut out sending
all those costly mailing pieces. Plus, you can have an amazing array of statistics
about how well your websites are performing. Instant market research and local
traffic statistics, right at your fingertips!

How Are You Keeping in Touch with Your Customers and Prospects?

How much does it cost you to get a new customer? Chances are, it’s 7 or 8 times
more expensive than it is to sell to someone who’s already bought from
you. How many prospective customers leave your place of business, without buying
something? If you don’t have a way to get back to them, they may never return.
What would it be worth to you to have an automated system that drives new buying
traffic to your business and keeps in contact with your customers and prospects?

An automated email response list or autoresponder can do more than just
say “Hi” to people. You can broadcast special savings and coupons to your loyal
customers. You can entice prospects with targeted offers, free merchandise, goods
and services to make your place of business their number 1 choice.

Best of all, you can set it and forget it. You could have it set up a year or
more in advance! ^{*see below}

How’s Your Competition Doing?

The threat in all this is that your competition may be learning some of these
same lessons and developing websites that could make them dominant in your market.
Unless, of course, somebody shows you all of the ways to dominate the
search engine results for the targeted local traffic that’s ready to buy now.
That’s where a seasoned Direct Marketer, who knows how to overpower that kind
of competition, can really help you.

Sure, your competition may have the Number One position in the Search Engine Results
Pages (SERP’s) — for now. With the right methods and references to your business
from proven authority websites, you could end up having several links on the first
page of the SERP’s that all point to your business’s most profitable goods
or services. Plus, once you get them to look at your websites, you’ll have a way
of capturing their contact information that allows you to keep in touch with them
over time without sending them SPAM!

Now, all of this may sound like gibberish to you. If you know nothing about computers
or the Internet, don’t worry. You do understand more buyers, more business, more
revenue and more ROI for your advertising budget. Imagine all the local traffic
that’s getting away right now…

How Simple Can All This Be?

Here’s a sample, one page mini-site for a local painting
company.

Even simple websites like this can drive targeted local traffic through your doors
and keep people coming back for more — even on your slowest day of the week!
That’s because you can offer them specials, bonuses, coupons and more that entice
them to fill up your slow days and make them your busiest days. And, just like
this Web page, your phone number could be right at the top, so folks can get you
on the phone right away!

It’s your time to take action now; even if you’re not in the Philadelphia
area, this service can be available to you.  All you need
to do is call (215) 964-8505 and ask for James Tyler.
Feel free to call now and get going with this now before your competition does!

How much does all of this cost?

Are you sitting down? Sixteen thousand-just kidding. You can get a simple five
page website with:

• Your own domain name that you own and control. No more worries
  about some “Web designer” holding your domain hostage!

• Full, laser-targeted SEO “under the hood” and in your body copy, so that
  you rocket to the top of the search engine results for your most profitable
  products or services.
• A quality digital photograph of your storefront (or your logo) at the top
  of the page, your company name and your Phone # in big, easy-to-read numbers
  right there at the top of the page.
• Printable coupons (for those that need them) that will drive customers to
  your business and give you solid proof that your website is working hard for
  you.
• Customer-focused text that gives a strong call-to-action message that’s
  just right for your business, sales process and future growth.
• Plus, you get an “About Us” page, Privacy Statement, Site Map and a Coupon
  or Special Offer Page.
• A free website statistics tracking service that will show you exactly
  where, when and how people are finding you online.
• An optional lead capture form that will help you stay in touch with your
  prospects and customers automatically.^{*see below}
  

All for just $1,500. You can even save more by referring new customers to this
new service. You’ll get back $500 for each paying customer you refer. Send just
three my way and you’ll get all your money back! This is a limited offer for those
of you that are “first adapters.” Future referral rebates will be less (and this
message will disappear — hit your F5 key and make sure it’s still valid)! If
you need hosting, SEO maintenance and regular updates, there will be a separate
monthly charge for these services, starting at $500 per month.

Full websites will include all of the above benefits plus additional pages for
your business, a full menu of additional “backlink” resources that will give your
main website authority (and drive your competition farther down the search engine
results page), hosting and maintenance for your website, ongoing SEO maintenance
and more. You’ll have to show me your business in order to give you a full quote.
Most businesses will get what they want for $2,500 to $5,000. Monthly hosting,
SEO, maintenance, newsletters, email content and other services will start at
$750 per month.

There is also a premium service for businesses and professionals that want to
dominate local search engine results in competitive Industries. Call me and set
an appointment discuss in confidence what you want to accomplish. I’ll give you
a quote based on your needs and wants. I’ll never reveal your confidential information
about your business to anyone without your permission.

Uh, how about something for free?

Fine. Be that way! I’ll help you set up your free Google Local Listing. All the
SEO techniques I use for Web pages will be applied to your listing. Heck, I’ll
even throw in up to 200 characters of customer focused copy for your description.
Just get yourself a Google account (if you don’t have one already), set a time
for me to meet with you in front of your computer with a hookup to the Internet
and I’ll do it. I also promise you I’ll try to get you to spend money for my services,
too! SO THERE!

Call (215) 964-8505 and ask for James Tyler. Every day you wait
to get started with this leaves more money on the table! You can also email me
at jamesptyler@gmail.com.

*Requires a separate, third-party autoresponder account. This is very affordable
and your list of clients will be your own asset. I won’t hold your list of contacts
“hostage” if you decide to do all this work yourself. You can Click
Here and find out more about the one I use!

If you’re an online Internet Marketing pro and want to do this where you live,
find out how others like you are getting traffic and promotion for free. Contact
us for more info…
                                                                                                        

   Targeted traffic local Philadlephia money making
business websites

            
Online Marketing Consultant

 When times are good, advertise! When times are tough,
advertise more!

              
Copyright 2009 and in perpetuity.

How much more profit could your company make if I could show you a way to increase the response rate to your current advertising by 10%…25%…or more?

Hello Business Owner,

My name is Jim Tyler and I am a professional online marketing consultant. I am contacting you because I can help you improve the pulling power of your advertising without increasing your advertising budget. That’s right. I am not asking you to spend more money on advertising. I am only asking you for an opportunity to enhance your current advertising so it produces better results.

My specialty is fixing advertising campaigns that are producing lousy results. What I propose is that I review your current advertising (sales letters, website, display advertising, etc.) and show you how incorporating direct response strategies into your advertising will make it produce far more leads and sales without costing you a cent more than you are paying now.

For example, let’s say you have a website, yet you are not getting visitors? Or you have a website that is getting visitors yet they are leaving without you collecting their information. Which ad would you rather have?  A website with visitors or one with none?

Or a website that collects visitor information so you can follow up later and turn them into a sale? Many businesses do not yet realize that their advertising could be producing far better results if it was working properly using scientifically tested direct-response marketing techniques.

Guaranteed Results or I’ll Give You Your Money Back!

To prove to you how confident I am that I can make your advertising produce better results, I will give you a full refund of my fees if the advertising I create for you does not generate at least 10% more leads and sales than your current advertising! With this offer you have everything to gain and nothing to lose.

If you want your advertising program to generate more leads and sales, please give me a call today for a free, no-obligation quote (215) 964-8505. Or, if you prefer, email me at jamesptyler@gmail.com Subject= How do I get more business?

I look forward to hearing from you!

Warmest Wishes,

Jim Tyler, CEO

Get on the Crew!

http://GetontheCrew.com/

(215)964-8505

e’ jamesptyler@gmail.com

I work with local brick-and-mortar businesses.  “Mom” and “Pop”.  Sometimes, I notice that their competitors have hired local SEOs who have a lot of the technical skills down: HTML, graphical Web design, free directory link submission, Flash.

Guess who wins out in the search rankings?

Actually, it’s pretty even.  I let them win a few here and there because I know something those SEOs don’t know.  I know what people are searching for.

Small business owners become very proficient in speaking the jargon of their particular industries.   They can be very helpful in selecting keywords to target for search optimization.  And they can be the greatest hindrance.

I find that competitive keyword research (what the competitors are targeting) is only useful for a disinformation campaign.  Call it a reverse propaganda campaign.  I make a half-hearted effort to compete for those keywords so that it looks like they have picked the right ones and keep them off the scent of the real keywords.

But one must ask where these SEOs have acquired their skills, because basic keyword research is advocated in virtually every forum I have visited.  Even forums I only roll my eyes at advise people just getting involved in SEO to look for what potential customers search on.  So how is it that so many of my local SEO competitors don’t position their clients for the real keyword expressions that are being targeted?

I dare not interview them because that would certainly tip them off.  I dare not discuss which industries I am targeting because, for all I know, they read SEOMoz (or the forums where I post).

Local search optimization falls into two categories: Local Search and localized search in main indexes.  Local search is directory-based.  Even Google’s Local Search utilizes a directory (I’m amazed to see many mainstream SEOs still haven’t caught on to that).  Localized search in main indexes works just like regular search in main indexes, except that people append the names of their communities to the search queries.

So, if you want to buy car insurance from anyone, you type in “car insurance”.  If you want to buy car insurance in Houston, TX, you type in “car insurance houston, tx” or “car insurance agent houston, tx” (disclaimer: I don’t optimize or compete for “car insurance”).

Local businesses advertise via print media, broadcast media, and word-of-mouth.  Most of them don’t yet advertise on the Internet, but I know some that use PPC campaigns on Yahoo! and Google.  Their advertising dollars are fewer than the dollars of large national and multinational companies.  So the moms and pops need to be very careful with their choices in spending.

While I’m glad to be offering a superior service to the companies I work with, I’m sorry that their competitors are being served by SEOs who don’t target the right keyword expressions.  I guess I’ve just been helping people for way too long.  I recently met with someone who is interested in breaking into professional SEO.  When asked about reputable Houston-based SEO firms that I felt comfortable recommending, I could name only two, though I have not worked with either of them.  I only base my recommendation on what I have seen their owners/employees share about SEO practices on the Internet.

Neither of those firms handles competitors for my own clients.  One of them maintains an active telemarketing campaign for bringing in new business, so I suspect their customer base is largely small and local, but I could be mistaken.  To the best of my knowledge, I have never gone head-to-head with either of these firms, but I believe they both have the capability of presenting a true challenge in SEO.

Competent SEO work begins with keyword research.  Before I look at a page, I want to know what the site operator thinks is the most important, influential search term people use to find a site in that industry.  I want to know how people talk about the business and its products and services, I want to know how people talk about the company.  I want to know if there are multiple words and expressions or if the industry jargon is very narrowly defined.

I don’t think many local SEOs realize just how important keyword research truly is.  Before you start counting queries, you have to have an idea of which queries are important.

One of my clients recently asked what it would take to start targeting a new expression.  When I began doing keyword research, I couldn’t find any queries that people were using to search for sites with that kind of business.  “This is going to take some time,” I told my client.  That’s okay, though, because I control the market.  I decide who ranks first where.  For now.

Eventually, I’m sure the other SEOs will pick up on what I am saying, and then things will become more challenging.  But at least I have the advantage of being first.  Remember: ground-floor optimization works great for mom and pop, too.  Get into the right queries before everyone else does.  You win the whole battle that way

.Jim Tyler (aka “The Go Crew”)

C’ (215) 964-8505

F’ (440) 809-7589

E’ jamesptyler@gmail.com

W’ http://GetontheCrew.com/

PS: Ask what I can do for you!

Can 97% of Business Owners be Wrong?

Why Some People’s websites and ads almost always make Money!

Discover the Master Copywriter’s Little-Known Secret of Locking in
Profits!

You don’t know it yet, yet in the next 5 minutes you are going to
learn two things that will enable you to command someone to do
something -anything – and that person will do it without question.

What’s more, they’ll think it was their idea, not yours. Hypnotic
Selling: Myth or Miracle?

Dear unhappy business owner;

Listen, we all know the key to success in any business is how well
your message gets across. Do you know how to grab a visitor to your
business and keep em? It’s what they experience when they arrive
that brings them back. And the biggest secret is-it’s all in your
writing!

• Struggling with Your Marketing? Here’s How to Fix That!
(Read on!)
• Who else wants their advertising to make them more money?
• The Amazing Secret to Making Fistfuls of Cash!
• The best ways to drive major traffic to your web site
• The single most important marketing method for succeeding on
the Internet
• Incredibly effective low-cost and no-cost marketing
techniques
• How online copy differs from traditional copy — if you
don’t follow some basic rules,you’re wasting your time and
money
• The best ways to structure an online offer
• Hard facts on what sells and what doesn’t sell online
• Impressive success stories of companies you’ve never heard
of
• Common mistakes to avoid
• How to cash in with affiliate programs
• What the future holds for Internet marketing
• Inside information on creating riveting headlines
• The secret of writing hypnotic body copy
• How to price products for maximum sales
• The secret of the “ultimate benefit”
• How to test your copy
• How to Increase Response Rates by 2100% by tomorrow
afternoon!
• How to Write Advertising that practically Forces People to
Respond!
• 5 Step Formula for turning prospects into Buying Customers!
• How to apply Psychology in Your Internet Marketing!
• Common Mistakes to Avoid!

Your online sales copy matters. Did you know that 97%
of small sized businesses (small businesses) failed because
their owners didn’t pay enough attention to staying in touch
with their clients with mesmerizing sales copy?

1. Increase sales
2. Make more money
3. Attract more customers

Whether you are a professional business, retailer, entrepreneur,
or consultant, every business wants/needs more new and return
clients.

The first solution an internet marketing design coach advises is
to entice potential clients to read your Web site’s service sales
messages. Online promotions can be as natural as a telephone
conversation.

Check out your Web site Pages.

Your site sales copy matters.

The biggest mistake your Web site messages make is that they
don’t serve the needs and desires of your visitors. When business
owners don’t convey a convincing message of why our Web site visitors
should choose our service, we lose potential clients.

Ask yourself these questions:

1. “What does my Web site say about me? Is it just another pretty
face or does its messages take my readers by the heart and convince
them to read more?”

Tip: If this is your first Web site, it probably hasn’t attracted
enough clients. If you are serious about using your site to attract
more clients you need to give it a face lift.

2. Does your home page inspire your readers to act?
Do you give visitors reasons to buy? Or, do you fill your home page
with unnecessary bio, mission statements all that crap about you?

Tip: Your home page must be all about your visitor, not about you.
Just one or two sentences about yourself at the most.

3. Will your readers know what they need to know to arrive at an
educated decision? Do you include questions they may have, or
resistance to your service that you can overcome? These serve to
make them more comfortable and want to know more from you.

4. Have you included benefit-driven headlines to take your visitor
from your home page to your service sales message? Do you know the
difference between a feature and a benefit?

5. Does your sales letter or message about your service develop
rapport and entice your visitor to contact you and buy?

6. Do your service pages offer different packages and ways to serve
individual and (individuals) tastes and budgets?

7. Do you have the correct hyperlinks to your order page that make
it easy for your client to buy?

If your answers to these questions come up short, you have options.

1. Model your web pages after a successful marketing and design
builder’s pages.

2. Hire a copywriter to write the copy for you. Some will write a
sales letter for 0, others charge up to 10,000. They will give
you a work sheet so your sales message will suit your purposes.

Some choose this method because they don’t think they can write,
yet we can help to encourage you to write your own copy to reflect
your unique personality and be true to you which must come through
in your writing to be effective.

3. Seek help from a successful Internet marketing design coach to
help you formulate a new sales message that really suits you, your
business and your service.

Speakers need to write separate copy for each talk they present to
include its benefits to the audience and company as well as
testimonials. Designers and consultants need to ask questions and
answer them; state outcomes and focus, and show the value clients
will receive from their service.

One last option is to do nothing–keeping your client base stagnant
and not letting the world know about the wonderful services you offer
that will change people’s lives for the better.

This client-building technique along with our help can not only
save you hours of promotion time and dollars, plus will better serve
your clients, the reason you offer your service in the first place

Who else wants to make more Money? Mesmerizing copy available right
now! Can you write for the Internet? We can! Certain words produce
amazing results as if by Magic! Let us show you how.

To quote the highest paid copywriter in the world Ted Nicholas…

“Certain words produce amazing results, as if by magic. All you
desire in life, including everlasting wealth, can be yours depending
on the words with which you express yourself. It doesn’t matter
whether the words are written or spoken, either. As with all the
great truths, once known, they seem so simple.”
You’ll Save Time and Money.
Our service is 100% guaranteed. (1 Full Year Money-Back Guarantee)

You need us now. See how we can help your business to prosper.
Our marketing and design services, because it’s ALL marketing and
design, will grow your business. Yes, pickup that phone, or email
us and let’s get started to help your company today!

The best way to structure an online offer.
We work with you until you’re happy!
Increase response rates.

“Many a small thing has been made large by the right kind of
advertising.” Mark Twain

We have to meet for us to get going on the most important aspect
of your business. We want You to succeed. Our whole mission is
geared to getting the job done for you. Now, only YOU can determine
the outcome. If you read this and don’t respond, that will be on You.
Never say You didn’t have chance to find out if this is the “real”
deal!

Insider Confidential #1 How to increase your sales by 300-500% by
using the 4 parts of a powerful guarantee.

Insider Confidential#2 How to write advertising that
practically forces people to respond.

Insider Confidential #3 How to increase response rates 2100% by
tomorrow afternoon.

Insider Confidentiall#4 A 5-step formula for turning prospects
into buying customers.

Insider Confidential#5 Six simple ways to keep visitors coming back
to your website.

Insider Confidential #6 5 insider secrets to writing million dollar
sales letters.

Insider Confidential#7 How to apply psychology in your internet
advertising.

Insider Confidential #8 How to turn benefits into features.

In closing, if YOU don’t take action, NOTHING will change! I hope
we meet soon. The answer You seek is waiting. Make it happen. Reach
out and touch someone now!

“cash flow”
“customers”
“increasing sales”

PS:

Bonuses for You!

Free subscription to our newsletter. 97.00 value for You Free!

Click here: http://GetontheCrew.com/

An initial consultation (value $1,000) at a mutual agreeable time.

“How to Have anything You want in Life Secrets!”

Our service is 100% guaranteed. (1 Full Year Money-Back Guarantee)

Sincerely;

James P. Tyler

Get on the Crew!

P’ (215)964-8505

F’ (440) 809-7589

e’ jamesptyler@gmail.com

PPS: Do You have the answers to these questions?

1. What is the best marketing strategy for me?
2. How can I best advertise my web sites?
3. What is the best way to bring qualified traffic to my site?
4. How can I get better search engine rankings?
5. How can I attract and keep loyal customers?
6. What is the most cost-effective way to marketing on the Internet?
7. How can I increase my bottom line?
8. How much are customers willing to pay for my product?
9. How effective is direct email marketing?
10. How can I track my customers?

You must write to convince people to take action.

Here’s a guide line to follow when writing your ad copy

1. Write your copy as if you were talking with a customer face to face. Avoid talking at them, but rather, with them. Avoid using complex words or concepts. Find a balance that a fifth grade student would understand without insulting anyone’s intelligence. Try to talk with them, as if you would normally do, and avoid trying to be someone else. Just be yourself.

2. Try to stay away from using CAPS or Bold Caps, if possible. It slows the reader down and interrupts the flow of your message. Use bold to emphasize and bold underlined to really emphasize your points. Your copy will be much more effective!

3. Write your copy in an enticing fashion. Keep it compelling, and write to draw the person who reads it, to want more and more. You can use an interactive format, or an enticing format, or both. It does take some practice but just at the copy that sold you. That’s always a good template to start with. Copy the way it was written and you’ll have a foundation to start with.

4. Write your copy so each point flows smoothly to the next. This is very important otherwise, you’ll lose the reader. Don’t be afraid of writing long copy. If you write it right, people will follow it all the way through. It’s a myth that long copy doesn’t work. It actually could work the best.

5. Look at several sales pages that have good sales lines that don’t sound like hype. (Avoid writing hype, it only makes the potential customer(s) shy away. Use lines that sound good to you, and inter-mix them into your copy. I have seen mountains of sales letters (which I save), and I always find something I can use. I may change a few words, or rearrange the sentence structure, yet in the end it’s mine!

6. This is very important. Your copy must be free of errors. If you have just 1 misspelled word, 1 incomplete thought, you will be scratching you head wondering why your not getting results. Design your copy to be concise, because if it’s vague in any way you will lose sales. By the way, if your copy is vague you will find out quickly because people will have questions. If you are getting the same question over and over again, then you’ll know what to fix. If you are getting sign ups, without any questions, you’ve done a good job!

7. Write your copy one day and then go back to it the next day. Re-read it, out loud if you have too and you will probably discover you still have work to do. If it’s written right, it will sound as if you just wrote it, but any professional will know how much work you really put into it. You will know how effective your copy is, when you measure it against how many people read it, verses how many buy because of it.

8. Try to keep your sentences and paragraphs as short as possible. It makes it easier for the reader. If they have a tendency to scroll downwards, before reading your letter, it won’t look like such a bad thing to read through.

9. Never get caught up writing about just the features of your offer. You must explain the benefits. Example: “This widget will save you time, effort, and energy because of the built in features”. Sell the sizzle… not the steak.

10. When you’re writing, include the words “you” and “your” as often as you can. The customer must see how this will benefit them… not you. By saying “Your jewelry will be sent overnight”, or “you will discover”, transfers ownership psychologically. This will pull the reader into reading more.

You better have 3-10 times the words “you” and “your”, rather than “we”, and “I”, and “us”, and “our”, and “me” in your copy. The reader cares only about how they benefit…and nothing about you.

11. Always give your contact information, such as, your name and/or business name, and e-mail address. Providing contact information also demonstrates your willingness to perform customer service. By giving your contact information, you are making the customer feel at ease.

This is a list of words to avoid in your copy. These words will destroy sales:

buy, contract, bad, death, loss, hard, worry, taxes, wrong, difficult, sell, deal, fail, liability, cost, obligation, decision.

This is a list of words to include in your copy. These words create sales!

free, love, amazing, safe, new, benefit, gain, money, happy, glad, proven, guarantee, fast, results, discover, how you, how to, fun, value, easy, you, your, yours, you’ll, healthy, natural, magic, secret, proud, comfortable, secure, solution.

Writing An Ad For Your Website:

Each time you list your site on a page, a classifieds site or with a search engine, you’ll be required to enter what is, in fact, an ad. It pays to keep in mind that even though this might be called a “description”, it’s the first thing people will see about your site – so make sure you direct it to them.

What’s in it for me?

As with all advertising, this is what people are interested in – how your product can improve their life – not the benefits it will bring to humanity or the environment, but “what’s in it for me?”

Your opening words, then, must tell people how they will benefit from visiting your site.

You must also give people a brief idea about the nature of your site – what specific product or service is it selling, what free product or service is it offering, what can people expect to find at your site?

The Heading

On the web, there isn’t time for cute headings – people want information and they want it now! So you need to let your readers know exactly what you’re offering in your heading.

Your heading should be no more than four or five words – the fewer the better.

• Free Software
• Web Design
• Improve Your Writing
• Learn HTML
• How to Relieve Pain
• Words that Appeal
• Improve business sales!

There are a number of words which have been shown to appeal to readers, some of these are:

• Free New Proven Secret Success Instant Fast Simple How to Save Easy Limited time only

Always try to include at least a couple of these words in your Headline.

Some other good words to include in your letter are:

• Absolutely.. Amazing.. Approved.. Attractive..Authentic…
• Beautiful.. Better.. Big.. Colorful..
• Colossal..Complete.. Confidential.. Crammed..
• Delivered.. Direct.. Easily.. Endorsed..Enormous..
• Excellent..Exclusive.. Expert..Famous.. Fascinating..
• Full..Genuine.. Gift..Gigantic.. Greatest.. Helpful..
• Highest..Huge.. Immediately.. Improved.. Informative..
• Instructive.. Interesting.. Magic.. Mammoth..Miracle..
• Noted.. Odd.. Outstanding..Personalized.. Popular..
• Powerful.. Practical..Professional.. Profusely..
• Proven.. Quality..Quickly.. Rare.. Reduced.. Refundable..
• Remarkable..Reliable.. Revealing.. Revolutionary..
• Scarce..Security.. Selected.. Sensational.. Simplified..
• Sizable..Special.. Startling.. Strange.. Strong.. Sturdy..
• Successful.. Superior.. Surprise.. Terrific.. Tested..
• Tremendous.. Unconditional.. Unique.. Unlimited..
• Unparalleled..Unsurpassed.. Unusual.. Useful..Valuable..Weird..Wonderful.

Give Us The Facts:

Don’t tell us that we’ll make “thousands of dollars” with this program, tell us we’ll “see a 20% increasein sales within the first year” – and we’ll be more likely to believe you.

Use numbers if possible – “101 Uses for Plastic Shopping Bags” is more likely to gain our attention, than “Things to do with plastic shopping bags”.

Don’t use adjectives and adverbs in your ads – save these for your poetry and love letters. An ad should contain plenty of verbs – you need to convey a sense of action and urgency if you want people to buy from you.

Don’t be clever if it means some of your readers won’t understand your ad.

Organization Of Ideas:

You should always start with the greatest benefit to the reader:

• Expected improvements in finances, health, career, romance, appearance, security, self-esteem.
• Removing worry
• Eliminating unpleasant tasks.
• Reducing physical, mental or physical pain
• Avoiding risky undertakings
• Introducing new experiences to overcome boredom, End with an Appeal for Action
• Always finish your ad by telling your readers what you want them to do: Cl*ck h*re for more information

Act now

• Only ten remaining vacancies, don’t miss out – reply now
• Forward this to all your friends
• Order before the end of the month
• Go to our secure order form

Go here to get in early

Proof Read, then re-read your ad and check that you’ve used words, which convey benefits to your readers. Pay particular attention to your headline.

*Try Not To Repeat Things. *Always Use Your Spell Check.

Keep Copies

Always keep a copy of your ads – that way, you can just cut and paste, instead of having to re-invent the wheel every time you need to insert a description of your site or place an ad.

James P. Tyler is an internationally recognized marketing and sales consultant, professional speaker and author of a soon to be released new book on business e-marketing. Main email:  jamesptyler[at]gmail.com

Jim Tyler (aka “The Go Crew”)

C’ (215) 964-8505

F’ (440) 809-7589